ives dual income households the ability to dine out more often and/or spend more of their income on restaurant meals.With the stiff competition in the food service segment Lee Stempniak Womens Jersey , restaurants need to find methods to attract customers. These time-pressed patrons are most likely to be attracted by advertising that tells them instantly what kind of cuisine the restaurant offers, hours of operation or special features about the restaurants ambiance, such as whether the restaurant is family-oriented, sports-oriented or fast food, mid-scale or fine dining.This advertising needs to be highly visible to catch the attention of prospective patrons who are driving or walking by the restaurants location. Merely showcasing a menu often will not be sufficient as people may not have the desire to invest the time to read it.A new and effective trend in advertising is a LED sign. 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