Adidas and Nike jostle for sponsorship edge at FIFA World Cup 2014
The players, their boots and kits will be on display for billions across the globe over a month long window starting next week New Soccer Cleat For Sale. Nike wants to make sure fans notice the swoosh. Adidas? Those three stripes. For Puma it's that leaping cat.
the World Cup. It's do or die. Win or go home, said Adidas merchandise manager Peter Hong, alluding to more than the on-field competition in Brazil Discount F50 Soccer Sale Online.
The result is going to be an all-out blitz of advertising, social media, personalities and product that goes far beyond simply selling jerseys and boots.
Nike is betting on its stable of stars and a good showing by Brazil. Adidas has the tradition, and they are the official World Cup sponsor through 2030. Puma wants you to remember the boots themselves, putting players on the pitch with different colours on each foot.
Nike is the world's top athletic footwear, apparel and equipment company, but second-ranked Adidas has always held tightly to the overall soccer market.
In recent years Oregon-based Nike has unabashedly challenged its German rival in the sector and hit nearly $2 billion in soccer-related sales last year. This year's multicoloured edition is called Brazuca which, according to Adidas, has already well surpassed sales of the Jabulani ball from the last World Cup by 30 per cent.
is where we put our stake in the ground and prove our domination in the market, said Ernesto Bruce, director of soccer for Adidas America.
Nike only entered the soccer market in 1994. The company has become increasingly adept at getting its name out there without being an official sponsor. Its latest campaign focuses on stars most notably Cristiano Ronaldo without ever mentioning the words Cup. we're not a sponsor of the World Cup itself, we connect where it matters by partnering with clubs, federations, and elite and everyday players, said Nike's Dermott Clearly, global vice president and general manager for soccer. teams at the tournament will wear Nike on the pitch in Brazil, including the hosts, along with hundreds of the players who will wear Nike boots. We're confident we will stand out on and off pitch better than any other brand. Globally, he has an astounding 83.87 per cent name recognition. Lionel Messi, who is sponsored by Adidas, is No. 2. Overall, Nike has six of the top 10 most marketable players, Adidas has three and Puma has one.
As for the jerseys, Nike has designed the kits of 10 of the 32 national teams playing in the World Cup, more than ever before and one more team than Adidas. Puma has eight teams.
Andrew Walsh, the London-based director of enterprise services for Repucom, said Adidas has an advantage in that it has always been associated with soccer a sport steeped in tradition. Nike has chipped away at that with its strength at social media and marketing around the sport's stars.
far as the World Cup itself goes, Adidas' position in the fold, I would argue, probably presents a stronger proposition, Walsh said. that doesn't mean that over the longer term, and there's more of a slow-burn strategy, that Nike isn't going to continue to make inroads into the soccer market. Messi's F50 has special Argentina blue highlights.
Nike recently unveiled unusual new Mercurial and Magista boots using the company's ultra-lightweight fly-knit technology that basically look like socks with cleats attached. Ronaldo is going to wear the Mercurial Superfly Nike Hypervenom Phantom Shoes For Sale.
Puma has only about 8 per cent of the global soccer market, but that hasn't stopped the German company from trying to make its own splash at the World Cup. The company has a number of its athletes including Spain's Cesc Fabregas and Italy's Mario Balotelli wearing Puma Tricks, one pink shoe and one blue shoe.
Adidas has the most to lose, but their push for soccer domination won't end when the World Cup is over. The company is already looking ahead to the women's World Cup next year in Canada.
are under attack from many competitors. We have stayed true and authentic to our mission which is to make the world a better place through sports, Adidas' Bruce said. all the attacks, we continue to innovate, we continue stay confident and we continue to honour the game the best way possible. google_ad_section_end(name=story_body) --> Adidas Nitrocharge Shoes
