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If web surfers behaved all alike, if there were strict patterns in users' behaviour Cheap Reggie Miller Jersey , wouldn't all publishers be on a sunny beach right now, with a fancy-colored cocktail, worring not about AdSense optimization matters?
If web surfers behaved all alike, if there were strict patterns in users' behaviour, wouldn't all publishers be on a sunny beach right now, with a fancy-colored cocktail Reggie Miller Womens Jersey , worring not about AdSense optimization matters?
Web user's behaviour depends on two main groups of variables: the user-related one and the website-related one.
A) User-related Behavior Variables
Though people react very differently at various stimuli, we can identify some peculiarities specific to web surfers. The behaviour is much like yours. Have you considered watching your own actions while surfing on the web? This might help if you want to improve your site's appeal to readers, especially if you sell something or if you want your visitors to click on your ads.
Let's see how we can tweak our websites to turn these to our advantage
1. Mental processes
Attention - The web designer keeps the tools to direct readers' attention. A simple design, without unnecessary loading will prevent the reader from being distracted by unimportant elements. The ads placement must be done strategically, in a place impossible to overlook (recommended in the first paragraph, usually in the upper-left area). Pictures and graphics are considered attention-grabbers and will also be considered when choosing your ads' placement.
Awareness - This is a very debated topic. Opinions differ on readers' ads awareness. Some sustain that the more blended into content Reggie Miller Authentic Jersey , the better, others say that this formatting will induce the readers the feeling of being into clicking on ads, which they resent. I incline to say that blend-in ads work only for very well targeted ads, coming naturally as if belonging to the content. Positioning ads outside the content area would be effective mostly with advertising that builds brand awareness, based on image impressions.
Mental Imagery - Again, a pleasant Indiana Pacers Jersey , uncluttered design, a balanced look of the page contribute to a positive perception of the page from the part of the reader and to a more open state of mind. A professional layout is important. It inspires confidence, people don't want to purchase from a just any backyard business.
2. Subjectiveness
Patience - A golden rule: don't abuse your readers' patience (for they usually don't have one)! Web pages must load quickly, ads must not be placed in readers' way and should be kept to a reasonable number.
Purpose and Mood - Are more related to the topic of your site and the type of content you publish. The idea is that users' purpose and mood can be influenced by copy.
Degree of Interest - Besides relevant, good content, that answers questions Pacers Jersey , the reader's interest is influenced by involvement and interaction. Keep your reader involved, integrate your ads into an interaction environment: these will work wonders on your CTR
